branding as world building

When Moongoat coffee roasters opened it’s flagship location in 2019, I was tasked with making the brand come to life. over the past 7 years, the company has grown into Orange county’s best coffee chain. across five locations and numerous products, i’ve been able to create an entire world that is unlike any coffee roaster.

because I am an illustrator at heart, i’ve brought that into every aspect of the brand - creating a fanciful universe of flying goats and space cowboys.