REFRESHING AN L.A. ICON

RAMONA’S IS ONE OF THE LONGEST-STANDING MEXICAN fast-food CHAINS IN THE los Angeles metropolitan area — and if you’re a connoisseur of frozen burritos, you’ll know that they’re the elite choice in the space.

I refreshed the logo, color palette, typography and packaging by creating a design system with limitless application. I also had the opportunity to create a short documentary around the life of Romana acosta bañuelos to show how deep the brand’s story reaches.

All Video was shot by Justin Segura and produced by katie martin.