LIVE. BREATHE. BLUE.
I had the opportunity to be the lead art director for our second season with the LA Dodgers. I created and developed the campaign “LIVE. BREATHE. BLUE.” and “VIVE. RESPIRA. BLUE.” The look and feel was incorporated across all media for the Dodgers, but unfortunately wasn’t enough to carry them past the NLDS.
Creative direction from cenon advincula and colin costello. copywriting from stefan counts.
Art Direction — Design
My Role: Art Direction, Creative Direction, Compositing
CD/AD: Cenon Advincula
CD/CW: Colin Costello
CW: Stefan Counts
GD: Stephanie Fenter, Andrea Loza